Privacy policy

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Privacy Policy

Last updated: March 2026

Brillilume (operated by RADILUM INC) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose your data when you visit our website or make a purchase. Please read it carefully. By using our Services, you agree to the practices described here.

1. Who We Are

Brillilume is an online lighting retailer operated by RADILUM INC, registered in the United States. Our website is hosted and powered by Shopify Inc. We are the data controller for the personal information you provide directly to us through this website.

Business Information
Brand name Brillilume
Legal entity RADILUM INC
Business address 1520 Caton Center Dr, Suite L-M, Baltimore, MD 21227, USA
Contact email info@brillilume.com
Phone +1 (800) 932-9878

2. Information We Collect

We collect personal information depending on how you interact with our website. This may include:

Categories of personal information
Contact details Name, email address, phone number, billing address, shipping address
Payment information Credit/debit card details, transaction history, payment confirmation. Note: full card numbers are processed by Shopify Payments and are never stored on our servers.
Account information Username, password, saved preferences and settings
Order and transaction data Items viewed, added to cart, purchased, returned or cancelled
Communications Messages and enquiries you send to our support team
Device and usage data IP address, browser type, pages visited, time spent on site, referral source (collected automatically via cookies)

How we collect it

  • Directly from you — when you create an account, place an order, or contact us
  • Automatically — through cookies and similar tracking technologies when you browse our website
  • From service providers — including Shopify and third-party logistics or analytics partners

3. How We Use Your Information

  • Fulfilling your orders — processing payments, arranging shipping, handling returns and exchanges
  • Managing your account — maintaining your preferences, order history, and communications
  • Customer support — responding to your questions and resolving issues
  • Marketing — sending promotional emails and displaying relevant ads (you can opt out at any time)
  • Improving our Services — analyzing usage patterns to enhance your shopping experience
  • Security and fraud prevention — detecting and preventing fraudulent or unauthorized activity
  • Legal compliance — meeting applicable legal obligations and responding to lawful requests

4. How We Share Your Information

We do not sell your personal information. We may share it in the following circumstances:

  • Shopify — our e-commerce platform provider. Shopify processes your data to operate the store. See Shopify's Privacy Policy.
  • Logistics and fulfillment partners — to ship your orders
  • Payment processors — to securely handle your payment transactions
  • Marketing and advertising partners — to show you relevant ads based on your browsing activity (you may opt out)
  • Legal or regulatory authorities — when required by law, court order, or to protect our rights
  • Business transfers — in the event of a merger, acquisition, or sale of assets

All third-party service providers are required to handle your data in accordance with applicable privacy laws and our data processing agreements.

5. Our Relationship with Shopify

This website is hosted by Shopify Inc. Shopify collects and processes certain data about your use of the website in order to provide and improve their services. When you use enhanced Shopify features (such as personalized recommendations), Shopify may use information from your interactions with our store and other Shopify merchants.

To learn more or to exercise your rights regarding data processed by Shopify directly, visit the Shopify Privacy Portal.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and support marketing. You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

For details on how Shopify uses cookies, please refer to the Shopify Privacy Policy.

7. Data Retention and Security

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with legal obligations, resolve disputes, or enforce our agreements.

We implement reasonable security measures to protect your information. However, no method of internet transmission or electronic storage is 100% secure. We recommend you avoid sending sensitive information via unsecured channels.

8. Children's Privacy

Our Services are not directed at children under the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly. We do not knowingly sell or share the personal information of individuals under 16 years of age.

9. Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to Access
Request a copy of the personal information we hold about you
Right to Delete
Request deletion of your personal information, subject to legal exceptions
Right to Correct
Request correction of inaccurate personal information
Right to Portability
Receive a copy of your data in a portable format
Opt Out of Targeted Ads
Opt out of the use of your data for targeted advertising. Exercise this right here
Marketing Opt-Out
Unsubscribe from promotional emails at any time using the link in any email we send

If you reside in the UK or European Economic Area, you additionally have the right to object to or restrict processing, and to withdraw consent where processing is based on consent. You may also lodge a complaint with your local data protection authority. A list of EEA supervisory authorities is available here.

We use Global Privacy Control (GPC) signals. If your browser sends a GPC opt-out signal, we will treat it as a request to opt out of targeted advertising for that browser and device. To learn more, visit globalprivacycontrol.org.

To exercise any of these rights, contact us at info@brillilume.com. We may verify your identity before processing your request. We will respond in accordance with applicable law and will not discriminate against you for exercising your rights.

11. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than where you reside, including the United States. For transfers from the European Economic Area or the United Kingdom, we rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses or equivalent UK contracts to ensure adequate protection of your data.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will update the "Last updated" date at the top of this page and provide notice as required by applicable law. We encourage you to review this policy periodically.

Contact Us

For any questions about this Privacy Policy, or to exercise your privacy rights, please contact us:

Support Hours
Mon – Fri
9:00 AM – 6:00 PM EST
Mailing Address
1520 Caton Center Dr, Suite L-M
Baltimore, MD 21227, USA